Direct distribution channel
Along with the rapid growth of online channels and e-commerce platforms, manufacturers have added a new chain of direct distribution channels on the internet platform, including: websites, Facebook, Instagram, TikTok, etc. and e-commerce platforms (Shopee, Lazada, Tiki, Sendo, Grab, Baemin, Shopefood, …).
The cost of shipping and maintaining modern distribution channels is often much lower than that of traditional channels (due to saving ground costs) and easy access to new customers, who prefer online shopping, so not only small manufacturers but also large enterprises are concentrating on developing and expanding the distribution channel.
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